The Credit Union Digital Growth Summit
Two days. Practitioners working alongside you. Leave with a digital vision, member personas, a journey map, and a 90-day roadmap — ready for your board.
CATALYST is not a conference. It is a two-day strategic working session for credit union leaders who are ready to define — or sharpen — their institution's digital future. You will leave with a documented plan: a digital vision, a member persona framework, a journey map, and a 90-day roadmap that you can put in front of your board on Monday.
The program is built around your institution's specific situation — not a generic industry curriculum. Practitioners work alongside you. Peers who are not your competitors challenge your thinking. Technology partners respond to what you're actually building, not a pitch deck they prepared in advance.
Invitations are issued with geographic exclusivity. No two credit unions from the same competitive footprint will be in the room at the same time. What you share here stays in the room — because none of your peers here are your competition.
Every credit union leader leaves with a working document: a digital vision statement, member personas built from your actual market, a journey map, and a prioritized roadmap — drafted over two days with practitioners who've done this work hundreds of times.
"Most institutions already know they need a digital strategy. What they lack is the space, the expertise, and the honest peer perspective to build one that will actually hold."
CATALYST creates that space deliberately. The Presidio is not an accident — remove leaders from their offices, place them inside one of the most beautiful settings in the country, and give them two uninterrupted days with the right people. What gets built here gets implemented.
The practitioners in the room — strategists, data analysts, journey mappers, persona researchers — are not speakers. They are working members of your team for two days. The technology partners are not vendors. They are resources you interrogate against the strategy you just built.
"Credit union leaders are making the most consequential technology decisions of their institutions' lifetimes — often without peers who've been through it. CATALYST exists to fix that."
CATALYST is presented by Craig McLaughlin and Finalytics.ai. Craig has spent more than two decades at the intersection of financial services and digital experience — as an executive at leading institutions and as a builder of technology that has shaped how millions of members interact with their credit union. Finalytics.ai works with credit unions across the country on digital growth and personalization strategy.
CATALYST is the event Craig wished had existed when he was navigating these decisions himself. It is built for peers, by a peer — and every element of the format reflects that.
Partners confirmed pending final agreements · Partnership limited to 13 organizations
The Presidio is your home base — 1,500 acres of national park where you sleep, meet, run, and think. Each evening you leave campus and go deeper into San Francisco: North Beach on Wednesday, the Mission on Thursday. Click any pin. See what's waiting.
"The impediment to action advances action. What stands in the way becomes the way."
— Marcus Aurelius, Meditations
The Presidio is 1,500 acres of forest, bay views, and historic architecture at the foot of the Golden Gate Bridge — and for two days in October, it belongs to you. You sleep here, you meet here, you walk here in the mornings. There is no convention center, no airport hotel, no commute. Everything is on a single campus, and that campus happens to be one of the most beautiful places in America.
High ceilings, direct Golden Gate views, an outdoor terrace, and the kind of light that makes ideas feel worth having. Keynotes and panels run in the main hall; the afternoon opt-in tracks break into dedicated rooms. The full program happens here — a five-minute walk from both hotels.
Elevated Mediterranean on the edge of the Presidio, with a terrace patio overlooking Tunnel Tops park. Flatbreads, mezze, octopus, and a serious wine list. Hosted lunches and on-property gatherings at CATALYST happen here — the Presidio provides the backdrop; Dalida provides the meal.
A converted 1897 Army barracks with 42 rooms, Bay and Golden Gate views from the upper floors, and the unhurried social atmosphere of a place that was built for people to live in, not just pass through. Evening wine and cheese, all-day coffee, complimentary bikes. The kind of hotel where the conversation from dinner continues in the lobby.
Converted 1903 officers' quarters — quieter and more residential than the Lodge, with rocking chair porches that look out over the parade ground and an evening fire pit that pulls people in from the dark. Two minutes from the Lodge on foot, which turns out to be exactly the right distance at the end of a long day.
Before dinner, before introductions, before the program begins — there is this. Tunnel Tops is 14 acres of national park built atop the Presidio Parkway tunnels, designed by the firm behind NYC's High Line, with the most unobstructed views of the Golden Gate in the city. The Western Lawn and Campfire Circle is five minutes from both hotels. As you arrive on Tuesday evening, this is the first thing you see. It tells you immediately: this is not a hotel ballroom event.
The reception has a structure. Each attendee arrives to a single prompt: "What's the one thing your institution needs to solve in the next 18 months — and what's in the way?" No presentations. No name badges with titles. Just a campfire, a question, and 40 people who are serious enough to have shown up a day early. Piccino is three minutes away. Dinner follows at 7:30 PM.
"You have power over your mind, not outside events. Realize this, and you will find strength."
— Marcus Aurelius, Meditations
Sessions start at 9:30 AM — deliberately. The Stoics believed that how you begin the day is how you live it. The Presidio is one of the most extraordinary outdoor environments in America, and it begins directly outside your hotel door. The mornings belong to you.
A private session for CATALYST attendees on the Main Parade Lawn with the Golden Gate at first light. Arranged in partnership with Baptiste Power Yoga at 38 Mesa St inside the Presidio — a heated Vinyasa community with deep Presidio roots, rated among the city's best. Mats provided. Show up as you are.
Optional · Meet at Lodge front steps · Mats provided
A guided yoga hike through the Presidio's forest and bluff trails — 90 minutes of movement, pausing at overlooks for yoga and breath work. Old-growth cypress and eucalyptus, Bay views that open without warning. Running shoes, no mat. This is the session people will still be talking about in December.
Optional · Max 12 · Reserve at check-in the evening before
Five minutes north puts you on the Crissy Field promenade — a wide, flat bayfront path from the restored tidal marsh all the way to Fort Point at the base of the Golden Gate. The full out-and-back is approximately 5 miles. The bridge is visible the entire way. Route card at the front desk.
Self-guided · Route maps at concierge
The pedestrian entrance is a 15-minute walk from the Lodge. The bridge opens at 5 AM. Walking to the midspan — 1.7 miles return — on a Tuesday morning in October, with the Marin Headlands unfolding north and the city behind you, is one of the best things a person can do. Bring a layer.
Self-guided · 15-min walk from Lodge · Free
14 acres of national park built atop Highway 101 tunnels, designed by the firm behind NYC's High Line. Campfire circles, walking paths, Golden Gate views, and food trucks. A morning coffee walk that defies description. Free, open daily.
Forest, coastal bluffs, and meadow — trailheads steps from the front door. The Tennessee Hollow Watershed trail, the Ecology Trail, and Batteries to Bluffs are favorites. A graded trail map is at the Lodge concierge.
The restored wetland marsh at Crissy Field at dawn — herons, pelicans, the bridge emerging from fog. Some mornings the wisest thing a leader can do is sit with the water and think. The insight is your own.
Every decision about format, schedule, seating, and programming flows from four commitments. They are not policies. They are a philosophy made visible in practice.
No one sits next to someone they already know. Dinner assignments, Connection Circle groups, and lunch seating are all curated to put you across from the person whose perspective is most different from — and most useful to — yours.
Every speaker earned their slot by having done something real. Technology partners present as CEOs — not sales teams — and speak to their vision for the industry. No demos. No booths. No exception.
The Stoics practiced the daily examen — deliberate review of what occurred and what it meant. Connection Circles are that practice made social. The best insight doesn't arrive during the keynote. It arrives in the ten minutes after it.
Breakout tracks are opt-in. The program respects that a CDO and a CEO need different conversations — and that you know which one you need better than any event organizer does.
Between every major session, the room doesn't just break for coffee. It breaks into purpose. Small, curated groups of 6–8 convene for a 20-minute facilitated exchange on the session's central question. Groups rotate across the two days — by end of Day Two, every attendee will have had a real conversation with roughly 40% of the room.
A keynote concludes with a single sharp question posed to the room — the prompt for the circle that follows.
Pre-assigned groups of 6–8 find their table — cross-functional, cross-institutional, never the same group twice.
20 minutes of structured exchange — one insight, one challenge, one commitment per person. Then the room reconvenes.
Circle assignments change with every break — curated so you never repeat a group and always sit with someone whose background complements your blind spots. By end of Day Two, you'll have had a substantive conversation with people you'd never have found on your own at a conventional conference.
CATALYST brings three layers of expertise into the room — industry guides who frame the landscape and challenge your assumptions, Finalytics practitioners who work directly with your institution on strategy and data, and specialized working resources who produce the actual deliverables alongside you. None of them are here to present. They are here to work.
Consistently rated a Top 5 Most Influential Person in Banking, Jim Marous opens the program with the data — where the industry is, where the gap is widening, and what the institutions pulling ahead are doing differently. He doesn't deliver a keynote. He hands the room a framework and a set of uncomfortable questions, then gets out of the way.
Named a Top 50 Global Fintech Thought Leader by Thinkers360, Alex Jimenez has spent nearly three decades inside banking and knows what transformation actually requires — versus what it looks like from the outside. He facilitates the sessions where leaders name their real challenges, and he knows when an answer is genuine versus when someone is telling the room what they think it wants to hear.
James Robert Lay has guided over 520 financial brands through digital growth — not with frameworks, but with the specific moves that change the numbers. At CATALYST, he runs the growth roadmap working sessions on Day 2, helping each institution translate the strategic vision being built into a 90-day action plan with owners, timelines, and real accountability.
Baron works directly with each institution's leadership team to define their digital vision and strategic framework — not in the abstract, but against their specific market, membership base, and competitive reality. His job is to help you leave with a vision statement you can defend in front of your board.
Mark reviews each institution's current digital experience and member data — where engagement is strong, where it drops off, and where the data signals a problem before leadership has named it. He provides an honest, data-grounded picture of where each institution stands going into the strategy sessions.
Working in small groups, they map your member's digital experience from first awareness through deepening relationship — identifying the specific friction points and opportunity gaps in your current journey. The output is a visual document your team can work from.
Using your geographic footprint and membership data, persona researchers build the 3–4 member archetypes that should drive your digital product decisions. Who you're actually serving, what they need digitally, and where your current experience fails them.
Your competitive landscape reviewed — what institutions in adjacent markets are doing, where the digital product gaps are relative to neobanks and large regionals, and how your current tech stack measures up against what your strategy will require.
By end of Day Two, every institution in the room has a documented digital strategy — vision, personas, journey map, and roadmap — ready to be socialized with their leadership team and board.
"Begin at once to live, and count each separate day as a separate life."
— Seneca, Letters to Lucilius
The Discovery Sessions are the last thing that happens — not the first. By the time technology partners present, each institution in the room has spent two days building their digital strategy. Vendors walk into a session where the audience already knows what they need, has named their priorities, and has a roadmap on paper. The question is no longer "what does your product do?" — it's "does your product address what we're building, and can you prove it?"
Online Banking Platforms · Online Account Origination · CDP & CRM. Each showcase groups companies by function so the room can compare, contrast, and ask intelligent questions.
15 minutes to show what you do and why it matters to credit union digital transformation. 5 minutes of live Q&A with the room. No slides required — demos welcome.
CEO, CTO, head of product — whoever can speak most honestly about what you've built and where it's going. The room will remember substance over title.
Five platforms. One question repeated five times: what does genuinely great digital banking look like — and what does yours do that the others don't? 100 minutes total. The room will leave with a clear view of the landscape.
The front door to membership. Where digital friction either loses a member or earns them for life. Four companies showing how they solve the opening moment — from first click to funded account.
Knowing your member is not enough. Acting on that knowledge — at the right moment, through the right channel, with the right message — is where most institutions fall short. Four platforms on how they close that gap.
Show what you do. Live demo encouraged. Keep it honest — this room knows the category.
Two questions from the moderator, one from the floor. Five minutes that separate the prepared from the polished.
Slots are available across three showcase sessions. Organizations are selected for their relevance to the credit union digital growth agenda — not by the size of the check. Every company in the room is there because attendees need to understand what they do.
Sessions start at 9:30 AM — mornings are yours. Program runs at the Golden Gate Club, five minutes from both hotels. ● Circles ● Discovery Session ● Opt-In ● Dinner ● Wellness
Three simultaneous breakout rooms. Select the track most relevant to your role — or change your mind at the event itself.
Member acquisition, digital onboarding, and the growth levers working right now. Candid benchmarks, peer case studies, and strategies that actually moved the needle.
App design, digital lending, personalization at scale, and the product decisions that drive engagement and long-term loyalty.
Core modernization, fintech integration, data platforms, and AI infrastructure. The decisions that enable everything else on the roadmap.
Most conferences do one dinner. CATALYST does three — each in a different San Francisco neighborhood, each with new assigned seating, each designed to build relationships that one dinner alone could never produce. By the time you leave Thursday, you will have had a real conversation with nearly everyone in the room.
"The dinner table is where credit union executives stop performing and start talking. Three nights. Three rooms. New seating every time. That's not a perk — that's the program."
Every dinner seat is assigned. You will never be seated next to a colleague or someone from your own organization. A cross-referencing matrix of role, institution size, geography, and expressed interests governs every assignment.
Private vehicles depart from the hotels each evening. The ride to dinner is part of the evening — table conversations often begin in the car.
From the Presidio campus to North Beach to the Mission — three distinctly San Francisco rooms that show the city and give each evening its own character and energy.
The arrival dinner stays inside the Presidio — which is exactly right. Piccino is an Italian kitchen with a wood-burning oven, fresh pastas, and a wine list that rewards exploring. It sits inside the park itself, meaning no vehicles, no transit, and no friction on an evening when people are still arriving from across the country. The walk from both hotels is five minutes. The conversation starts the moment you leave the door.
San Francisco's essential institution — red leather booths, dark wood, an open kitchen that has been feeding the city since 1937. Original Joe's in North Beach is the kind of place where the room is already in full voice when you arrive and the energy lifts the table immediately. Prime rib, seafood, housemade pasta, and an Italian-American menu done with the confidence of a restaurant that doesn't need to prove anything. The right room after a full day of ideas.
Classic films projected on the outdoor courtyard wall as dinner is served — California-Mediterranean food, an open sky, and a room that is alive in exactly the way a closing night should be. Foreign Cinema has been one of the most loved spaces in San Francisco for over two decades. The gallery seats comfortably for a group of 40 to 80, and the full courtyard opens it further. This is the room where the bonds made over two days get cemented over a last glass of wine under the projector light.
"What we do now echoes in eternity."
— Marcus Aurelius, Meditations
Most leaders leave conferences with a notebook full of ideas that never make it into an actual plan. CATALYST is designed around a different promise: every credit union leader leaves with a working document — built alongside practitioners over two days — that can go directly in front of their board.
Drafted with Baron Conway through facilitated strategy sessions on Day 1. A clear, board-ready articulation of your digital direction — not a generic mission statement, but a specific commitment to what your institution will build and who it will serve.
Built by persona researchers and journey mappers using your geographic footprint and membership data. 3–4 grounded archetypes and a full digital journey map — from awareness through deepening relationship — with friction points named and prioritized.
Conducted by Mark Ryan before the event, reviewed with you on Day 1. Your current digital experience scored against what your strategy will require — where the data says you're strong, where it says you have a problem, and what that means for your roadmap priorities.
Facilitated by James Robert Lay on Day 2. The strategic vision translated into specific actions — what gets done in the next 90 days, who owns it, and how progress will be measured. Built in the room, documented before you leave, ready to be shared with your leadership team the week you return.
Build the strategy.
Not just the intention.
CATALYST 2026 attendance is by invitation. Invitations are issued with geographic exclusivity — no two credit unions from the same competitive footprint will be in the room. If you have received an invitation or been referred by a current attendee, use this form to confirm your interest. We will be in touch within 48 hours.
Investment: $5,000 per credit union leader · $15,000 per technology partner
The Partner Package includes one 20-minute Discovery Session presentation slot. Your session will be featured in one of three showcase tracks: Online Banking Platforms, Account Origination, or CDP & Member Engagement.